A site that turns visitors into calls
01Fast, clear, and honest about what you do, with one obvious next step on every page. You can update your own hours and services without calling me.
Design · Build · Copy · Hosting · AnalyticsYour website should be bringing you work, not just sitting there.
For most small businesses it isn't. I'm Rickie Grooms. I build the site, set up the marketing that feeds it, and wire up the reporting so you can see what's actually working.
Sound familiar
You didn't start this business to run an IT department.
Your site looks older than your business does, and you'd rather text someone a photo than send them the link.
A lead comes in on Friday. Somebody gets back to them Tuesday. Sometimes.
You have no real idea which half of your marketing is working, so you keep doing both and hoping.
Who you'd be calling
I work with small businesses in eastern North Carolina. The kind with more work than hours, and nobody on staff whose job is "the website." I build everything myself. No account manager, no offshore team, no ticket number.
I also stay in my lane. I work on the things I build and the reporting around them, not your accounting system or software somebody else set up.
Sometimes the answer is that you don't need all of it, or that you don't need me at all. I'll say so, and point you toward whatever does help instead. I'm most useful working with people I can actually help, and it's better for both of us to figure that out up front.
What you get
Four things
They tend to arrive together. The website is usually just the part you can see.
People who already want what you sell
02You show up when someone nearby searches for what you do, and you stay in front of the ones who already know you, without writing a newsletter at 11pm.
Local SEO · Google Business · Email · Landing pages · ReviewsA clear picture of what's working
03Where your leads actually come from, which pages bring calls, and which of your efforts are landing. Pulled together on a schedule so nobody is building a spreadsheet on Sunday night.
Dashboards · Lead routing · Intake forms · Review requests · Monthly summariesStraight answers about your software
04What's worth keeping, what to let go of, what to move, and what the salesperson left out of the demo. One conversation, or standing time each month when you want someone on call.
Stack audits · Vendor review · Migrations · Fractional CTO
The plan
Three steps
No discovery-phase theater. You'll know exactly what's happening before anything gets built.
01
Book a call
Twenty minutes. You tell me what's eating your week; I tell you whether it's an afternoon or a real project. You get a written summary either way, yours to keep even if you hire someone else.
02
Get the plan in writing
What gets built, what it will do for you, and when it lands. Agreed before anything starts, so nothing shifts on you halfway through.
03
Get back to work
I build it, you see progress every week, and then it runs without you. Ongoing support afterward if you want me on call, and you're never locked into anything.
What changes
Six months from now, the difference isn't the website. It's your Friday.
NowYou send someone your site and hope.
AfterThe site does the explaining, and they call.
NowA lead comes in and nobody notices.
AfterIt hits your phone the moment it lands.
NowYou guess at which marketing is working.
AfterYou open one page and know.
NowFour tools that do the same thing.
AfterTwo tools, and both get used.
What I promise
Ask me anything. There is no clock running. Calling me with a question is never something you should have to think twice about.
You own all of it. Domain, hosting, accounts, code, and every login. If we part ways, you walk out with the whole thing.
Tell me what's broken.
A couple of sentences about what's not working. The site you'd rather not send people to, the marketing you can't measure, the software nobody opens. I'll tell you whether it's an afternoon or a real project, and what it would take to fix.
None of this is urgent. That's exactly the problem. It never is, and then it's been a year, and the leads are still landing in the wrong place.
Email
rickie@grooms.dev
Phone
(252) 725-1060
Where
Eastern North Carolina, remote everywhere else
Turnaround
Replies within one business day